Archive for April, 2013

Aladdin Syndrome

4899a17063c542711a0b30afd807ce93“Do you trust me?” It might surprise you that those four words are the words I want to hear from a man even more than “You are beautiful” or “I love you” Maybe its just me be I have always wanted to have a man walk into my life and make me trust him. I am a very reserved girl, one who does not trust easily or quickly. I know that I have lost friendships and possible relationships because I am so reluctant to trust others. I have had this idea in the back of my mind most of my life that one day a man would come along and offer me this great adventure and I would do what I always do, hesitate and back away and then he would say, “Do you trust me?” Maybe that just the overly romantic part of me coming out. The premise still remains, I have been looking and waiting for someone to make me trust them. I ran across the image above a few days ago and this idea has been rolling around in my head trying to make itself into something meaningful. I honestly have no idea where to put this concept or idea that I developed, but I have now named it the Aladdin Syndrome. I don’t think there is anything wrong with being slow to trust, its just a bit lonely but if you can handle the loneliness maybe its not so bad.

That brings up another thing I have been thinking a lot about lately. Just because you can handle something doesn’t mean you have to. Just because I can handle being lonely doesn’t mean I have to be lonely. Life is that eternal struggle to maintain a healthy balance of things in your life. No relationship will be perfect, there will be moments where you get hurt or mad or disappointed but what makes the difference between a relationship that you stand in the fire because you know you can and a relationship that you see the flames and leave? I wish I know. There have been times in my life, if I look back, where I left when I should have stayed and I stayed when I would have left. How do you know the difference? The emotion hurt just the same, the choices and results look the same too? So how do you know when you should stand and take the heat or when you just need to get out of the fire? Again, I wish I knew…

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“Falling In Love in Six Acts” – the best ad campaign ever

Ran across this on pinterest and was so drawn I wanted to share it.

The Ethical Nag

Fair warning to my male readers: this is an article, more like a gushing fan letter really, about my very favourite ad campaign of all time, and it’s clearly directed at female consumers. Most men I’ve shown this to – including my business school profs and agency creative types I’ve worked with since then – merely scratch their heads and squint. They do not get it. And that’s okay, because men are simply not the target market for this ad. I love this brilliant ad so much that I’ve actually kept the original Vanity Fair magazine where I first discovered it back in October, 1993.

This ad breaks all the rules of effective advertising. It features huge blocks of small-font text, juxtaposed with ethereal full-page sepia photographs of women. And until you get to the very last page of this 12-page ad  – and we can only imagine what a…

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